Above left: Sale Promotion Email. Right: Labor Day Paid Media Posts
Rule18 is a subbrand of retail golf brand, Bobby Jones - espousing the same integrity and quality values of the parent brand, but with a younger feel.The brand had just launched when I first started working on it. As a new brand, it was important to establish and maintain core branding even during various holidays: both in visual identity and what the brand stood for. I maintained a modern minimalism with patterns or interesting layouts to spark interest. My designs reflected my interpretation of the brand and the products it offered - athletically sleek, stylishly reliable, and subtly playful.
Above: Email Designs.
Using the diagonals found within the Rule18, I established a diagonal look for emails. This gave the emails a nice visual movement that energized the otherwise straightforward laydowns on a grey background.

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